Attention Business Brokers…

Over the past 28 years, The Lease Coach team has earned millions of dollars coaching, consulting and negotiating lease deals for commercial, retail, healthcare, foodservice and office Tenants throughout the US. There is so much potential work we can’t even scratch the surface.

So, I have developed an online course and "The Lease Coach Affiliate" Program to train business brokers to work with tenants, and to potentially earn substantial money part time or full time.

Why NOW? Approximately 2 million business owners (Tenants) renew their lease or enter into new leases each year in America. The changing economy will continue to impact the landscape for Tenants for the foreseeable future. Many need a rent reduction - and they desperately need someone to negotiate their lease renewals and lease assignments or transfers.

Why BUSINESS BROKERS? Business brokers already work with Tenant business owners.  This is a new service you can add to your existing business model with little or no startup capital. Don’t stop what you’re doing, just add Lease Consulting part time to your existing brokerage business and potentially earn thousands of dollars more working on a fee for service basis. Lease Consulting is not a commission driven service - tenants pay upfront or as the work is done on their lease project.

What Does The Training Provide? I will be taking you through the processes I have developed so you don’t need to spend 10 years re-inventing the wheel.

Dale Willerton
The Lease Coach
1-800-738-9202 (ext 1)
[email protected]

*New Program for 2025...

Now, you too can be "The Lease Coach" as an Affiliate! 

• Instant Credibility with a Trusted Brand
  Leverage over 25 years of industry history, including the use of our logo, system templates, business cards, and proven procedures.
• Personalized Coaching from Dale Willerton
  Receive one-on-one coaching support directly from The Lease Coach himself, ensuring tailored guidance for your success.
• Speaking Opportunities to Grow Your Presence
  Get introduced to speaking engagements or bring Dale in for high-profile corporate presentations to help close the room.
• Access to Proven Sales Tools
  Use ready-made PowerPoint slides and presentations that effectively sell your services for you.
• Boost Your Credibility with Published Articles
  Access pre-written articles ready for publication in local trade magazines to establish authority in your market.
• Direct Referrals from Corporate Headquarters
  Benefit from opportunities to receive direct referrals from The Lease Coach corporate office.
• Professional Online Presence Without the Hassle
  Feature your photo on our website to gain instant credibility with clients—no need to create your own website.
• Leverage Dale’s FOR DUMMIES Book as a Conversion Tool
  Send prospects a copy of Dale’s FOR DUMMIES book via Amazon delivery to make a lasting impression.
• Exclusive Personal Branding Opportunity
  Participate in a print run of Dale’s FOR DUMMIES book with your photo on the back cover for added personal credibility.
• Collaborative Co-Consulting Opportunities
  Partner with us on larger deals, sharing profits while benefiting from Dale’s expertise in landing major clients.
• Ongoing Learning Through Monthly Webinars
  Stay sharp with regular training webinars designed for skill development and problem-solving support.

The Entire Lease Coach Bootcamp Training Program Which Teaches You How to Earn at Least $100,000 Every Year Part-Time or Full-Time as a Successful Lease Coach, Consultant & Negotiator

• $1000 Per Day Potential Profits. How I switched from a career in commercial leasing and property management to becoming a self-empowered lease consultant. Learn how I increased my income by 500% and let this course shorten your learning curve.
• Positioning Yourself as the Expert. Getting hired is easy when tenants see you as the expert in our field. Discover how to position yourself as an expert and get paid more as a result. Includes how to get thousands of dollars in publicity, at minimal cost or for free.
• What Tenants Want. It is more than negotiating. Learn what services tenants need and are willing to pay for. A Professional Lease Consultant is a Professional Problem Solver with a complete arsenal of services.
• Top Ways to Market Services. What works, what doesn’t? There are so many opportunities, but these are the proven top ways to effectively market yourself (on both a small and medium budget).
• No Cold Calling or Prospecting. This lesson deals with how to make your phone ring. Discover the secrets of getting prospects to email you. How I get hired over the phone by more than 90% of tenants without even leaving my office.
• Getting Hired. Understanding why tenants want and need to hire a Lease Consultant isn’t enough. Don’t just interview the tenant, let them interview you and get hired as a result. What tenants want to hear you say and how to say it persuasively. Identifying and avoiding high maintenance clients.
• Identifying Target Industries. Certain types of tenants are more likely to hire a Lease Consultant than others. With over 3000 consulting projects under our belt I have identified the most profitable industries so you can zero in on the best prospects first and most often.
• Get Paid What You Deserve. Sure, work hard, but get paid very well using a standardized fee guide. How I bundle my services into Project Packages while charging the maximum fee resulting in the best consulting experience for clients.
• Getting Paid in Advance. Learn how to get prepaid in full in advance by 80% of your tenant clients. Avoiding contingency projects by allowing tenants to prepay or make monthly payments.
• The Power of Referrals. Referrals are the easiest way to acquire new clients. Some referrals happen by accident, but don’t rely on chance. Referrals can represent a third of the new business you get. How to get referrals from clients, accountants, lawyers, and even landlords.
• Seminar Yourself to Success. For years my tradeshow seminars were only partially effective until I learned these secrets. Also learn how to host and monetize your own seminars for tenants.
• Getting Paid as a Professional Speaker. Imagine getting paid to train and speak to hundreds of prospective clients. Content is critical. Franchisee conventions, tradeshows and business mixers needs speakers.
• Writing Articles That Make Your Phone Ring. I’ve written hundreds of How-To-Leasing articles over the years for magazines and online forums. Learn how to monetize these articles while getting free credibility and recognition as the expert.
• Advanced Case Studies. Learning is easy with the summary case studies from actual lease consulting projects. Avoid pitfalls, discover what works and how to create maximum benefits for the tenant.
• Doing the Work. Learn what a lease consultant really does including preparing effective tenant reports and lease documents reviews. This lesson reveals the steps and shortcuts to maximize results as you do the work of a Lease Consultant.
• Dealing with Landlords and Real Estate Agents. How to get landlords and their agents working with you, not against you. A complete and indispensable list of do’s and don’ts that every Lease Consultant needs to know.
• Sharpen Your Saw. This is a list of must read books and resources on commercial leasing, consulting and marketing. How to become more knowledgeable and the results you can expect.
• Effectively Managing Office Systems. Maximize your time and effort by setting up office workflows and procedures to work with Tenant Leasing Projects at various stages. Hiring an assistant that makes you money and saves you time. General dos and don’ts based on tried and true experience.
• Forms & Contracts. Where to find the best lease form templates. Using standardized forms & contracts. Get started with a professional look without re-inventing the wheel.
• Getting Paid For Who You Know. Thousands of dollars await you in referral fees when you refer tenants to other vendors. Learn how to form a strategic alliance with a reputable contractor, sign maker, attorney and other professionals and get paid for those referrals.
• Nuggets of Gold. These lessons and tips will help make you a more effective Coach, Consultant and Lease Negotiator and help you earn more money – gathered from over 30 years of my commercial real estate career.

The Bootcamp is Delivered in 21 Modules - Both Video and Full Course Transcripts

Just under 10 hours of video & a full 313 pages in PDF form, The Lease Coach Bootcamp Program has everything you need to know to start & grow your lease consulting business.

Message from The Lease Coach

I believe The Lease Coach Affiliate Program can help you to make more money, provide a fulfilling work experience helping Tenants in need while also complimenting your existing career. This is why I designed this training course and business opportunity specifically for business brokers like you.

Since 1993 my team has completed over 3000 leasing projects for commercial tenants. We’ve earned millions of dollars purely in consulting fees mostly paid upfront by our clients, no commission work. Becoming an Affiliate does not automatically guaranty you will earn $100k per year. Individual results will vary depending on professional skill sets, time and marketing commitment. With just a couple clients your investment in this course & program can be covered.

Make sure you enroll early to secure your territory before it's gone. Get started today and we will send you a complimentary copy of my FOR DUMMIES book, it will be a valuable resource as part of the overall training course and Affiliate Program.

Dale Willerton
The Lease Coach